Is that an iPod in your pocket…

Or are you just happy to see me?

Being a Mac fan I obviously have a lot of time for the iPod. I have owned two iPods over the last few years and find them indispensible on train or plane journeys, the trip into work and even sometimes in work when I’m at the bench transfering liquid from one tube to another. The exciting life I lead!

Half my laptop is filled with music collected over the years and its great to be able to slip it all in your pocket on the way out the door. I also use it to back up my contacts and calendars and to play the odd game when things get really dull. Then there’s the podcasts and audiobooks and lots of other stuff.

One reason for the success of the iPod is the advertising campaign that Apple employed. Their ad agency came up with the “silhouette figures” that dance while listening to their iPods. A simple yet effective marketing message and one that has obviously worked as recently they sold their 100 millionth iPod. This has spawned what they call in the business an “ecosystem” of spinoff products, gadgets and accessories.

For example you can get protective covers in all sorts of designs and textures and fabrics. You can buy every type of household appliance and furniture that has an iPod dock built into it. Most car companies now offer iPod integration into their models. You can buy add-ons to convert your iPod into a laser pointer, a dictaphone, a memory card reader, a night light etc etc. It won’t be long before you’ll be able to microwave a frozen curry with one.

But Apple have now started legal action against the adult store Anne Summers due to this advert for a new accesory for the iPod called the iGasm!

igasm_1305.jpg

Its a vibrating attachment for the ladies! The iGasm plugs into your iPod and pulses along with the beat of the music you’re listening to! Apple have got their knickers in a twist (excuse the bad pun) claiming Ann Summers are ripping off their advertising and have asked for the posters to be removed!

“We hope this request to remove it immediately will prevent us having to consider further action.”

The boss of Ann Summers responded with this:

“Perhaps I can send them an iGasm to put a smile back on their faces!”

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2 responses to “Is that an iPod in your pocket…

  1. Wow! How lucky for the store that Mac is threatening them with legal action. You can’t buy advertising like that!

  2. I’ve “taken agin” iPods. On the grounds that everyone has one*. I buy creative.

    *this doesn’t stop me owning a telly though. Strange that. 😉

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